No ingredient is here because it photographs well. Each one does a specific job — density, hydration, absorption, compounds, or keeping the whole thing drinkable — and we would drop it the day it stopped.
Brassica oleracea
Nutrient density
The most concentrated leaf we press. One serving covers a full day of vitamin K and most of your vitamin A, which is why it anchors four of our five blends.
Cucumis sativus
Hydration base
96% water, which makes it the carrier that lets everything else through without added juice concentrate or filtered water.
Persea americana
Fat-soluble carrier
Vitamins A, D, E and K need fat to be absorbed at all. Without a fat source a green juice delivers a fraction of what its label claims.
Brassica oleracea italica
Sulforaphane source
The cruciferous compound that most of the credible detox research actually points at. It survives cold-pressing; it does not survive boiling.
Citrus aurantiifolia
Preservation & lift
Its acidity slows oxidation for the four days a bottle lives, and it is the reason a glass of pressed greens tastes bright instead of like a lawn.
DV = percentage of an adult daily value per 250 ml serving. Figures are indicative and vary with harvest.
Sourcing
Every grower is certified organic and visited before the first crate. We publish the farm name on each delivery, which only works because the list is short enough to keep honest.
How we press it