Radical freshness
Pressed within 24 hours of harvest, delivered the next morning. The clock starts at the farm, not the warehouse.
About Vitality Green, taken
Green, taken
seriously.
It started with a frustration: "fresh" juice that was weeks old. We built the shortest possible path from organic soil to your glass — twenty-four hours, never more — and then organised the entire company around not breaking it.
The story
From one press in a garage to a daily ritual for thousands.
In 2026 we bought a second-hand hydraulic press, drove to a kale farm at 5 a.m., and delivered our first 30 bottles by bike. The juice was gone by 9 a.m.
Today the press house is bigger and the bikes became electric vans — but the rule hasn't moved: if it wasn't in the ground yesterday, it doesn't go in the bottle today.
How the chain works- Farm to glass
- 24h
- Partner farms
- 6
- Sourcing radius
- 200km
- Preservatives
- 0
How we got here
Four decisions · One constraint- 01 2026 · Spring
A second-hand press and one kale farm
We bought a used hydraulic press, drove to a farm at 5 a.m., and delivered thirty bottles by bike. They were gone by nine, which we took as a signal rather than a fluke.
- 02 2026 · Summer
The rule that never moved
The first real decision was a refusal: no pasteurisation, ever, even though it would have multiplied our shelf life and our margins. Everything the company does now is downstream of that one no.
- 03 2026 · Autumn
Six farms, one radius
We capped sourcing at 200 km rather than chase cheaper produce further out. It limits what we can offer in February and we have made peace with that.
- 04 Today
Electric vans, same clock
The bikes became vans and the press house grew, but the constraint is identical: if it was not in the ground yesterday, it does not go in the bottle today.
What we stand for
Four rules · No exceptionsHonest science
No miracle claims. We tell you what greens do, what they don’t, and where the evidence stands — including the parts that are inconvenient for us.
Zero compromise sourcing
100% certified organic, from partner farms within 200 km of our press house. We know every grower by name.
Rituals over restrictions
We design for habits that last — a detox should add to your life, never shrink it.
Who writes here
A dietitian and an editor, both on the record.
Everything published on this site is signed. If a claim in the Journal is wrong, you know exactly whose name is on it — which is the only reason to trust any of it.
Taste the difference twenty-four hours makes.
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